The Backstory
Zayne Amin Photography is one of Tampa, Florida’s top real estate photography companies. They have a long list of reputable clients who have been satisfied with their work, to say the least.
We teamed up with ZAP and created one of the most compelling portfolio websites we’ve ever made. With a logo that completely captures what the business is about, it made it easy to remember the company after years of dealing with it. They grew their business by 300%+ in the past year by just being online. It was the best way to reach their clients and grow their business to new heights.
The Process
Firsthand Designs studied the way the real estate photography economy worked and learned about all the surrounding competition. We made several drafts of the logo until we got it right. We incorporated a SLR camera in the center of the logo with the letter Z in the background to show the onlooker what they are all about.
The logo comes in two variations, light and dark. When the visitor is on a dark page on the website, the light logo will show up in the header. If they visit a light page, the dark logo will take the position.
The website was created with two things in mind. One, the client wanted to showcase their work immediately and in high definition. Two, the client wanted the website to be SEO optimized. This was an issue because it was counter-intuitive, search engines prefer websites with fast load times. If your website is too slow, it will be hard to rank for any keyword, as slow pages result in poor quality scores. To get around this problem, we had to compress and optimize every image without losing any quality. So that is what we did.
Firsthand Designs Delivered
- A strategy for online growth that integrated with their brand launch.
- Website design & development with full-width features optimized for showcasing.
- Premium eCommerce store and checkout system.
- CMS (Content Management System) development tailored to the business owner’s needs.
- Mobile parallax scrolling or smooth scrolling.
- Graphic design for web banners, website content, t-shirts, and icons.
- SEO services using keywords to rank on Google, Yahoo & Bing.
- 10 Directory entries.
- 50+ quality backlinks